POPULAR BRAND CELEBRATES 20th ANNIVERSARY WITH PLAYSTATION® 2 GAME THAT’S “MORE THAN MEETS THE EYE”

Atari, Inc. (Nasdaq: ATAR) announced today that its highly-anticipated Transformers™ video game, created exclusively for the PlayStation®2 computer entertainment system under license from Hasbro, Inc. (NYSE: HAS), has gone gold. Based on Hasbro, Inc.’s hugely popular brand, Atari’s Transformers game will be available in PAL territories on May.

The Transformers game puts players in the Transformers universe like never before, allowing them to play as one of the three heroic Autobots: Optimus Prime, Hot Shot or Red Alert -- in an epic battle against the evil Decepticons.

Developed by Atari’s Melbourne House, the Transformers game is a fast-paced, third-person action shooter game featuring countless enemies, immense battles and intense boss fights. The game spans eight environments across the Earth and on Cybertron, the Autobots force’s home world.

The year 2004 marks the 20th anniversary of Hasbro’s Transformers brand. The legendary property that coined the phrase “Robots in Disguise,” is marked by one of the industry’s best-selling toy lines, a Transformers television series on Cartoon Network, a best-selling Dreamwave comic book series, and a wide array of licensed merchandise.

Additional information about Atari’s Transformers video game, including artwork, videos, game information, character bios, press reactions and Transformers forums can be found online at Atari’s Transformers dedicated website www.atari.com/transformers.